Even then, people recognized the magic of Roots’ fresh taste–and devoured it.
“Initially it was a little counter service cafe and deli at a co-op in West Asheville,” said CEO Michael Porterfield. “We catered and sold wholesale products. That was the main focus for a couple years.”
Trust the Process: How High Pressurization Keeps Roots Hummus Fresh Longer Than The Competition Dipotassium phosphate. Sodium benzoate. Potassium sorbate. Who needs ‘em? Not us! At Roots we believe in real food, i.e., things you can pronounce even if you’re a kid. That’s why every tub of hummus we craft is preserved through high pressure