When Matt Parris founded Roots in 2006, it was with humble beginnings and a sweeping dream: to make the best hummus on the planet. Fast forward twelve years, Roots has developed a cult following, broken ground on a 27,000 square foot manufacturing facility and warehouse, and is on track to become a national brand in the world of hummus.
Even then, people recognized the magic of Roots’ fresh taste–and devoured it.
“Initially it was a little counter service cafe and deli at a co-op in West Asheville,” said CEO Michael Porterfield. “We catered and sold wholesale products. That was the main focus for a couple years.”