- Since 2006 -

Our Story & mission
A Recipe for Change

Roots started as a little cafe in the back of a food coop in West Asheville in 2006. 

The focus and mission of Roots has always been simple and at the center of all we do: 

– Produce  the highest quality foods. 

– Use food as the highest medium for fundamental necessary change

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Our Vision

As Roots grows, so does our ability to invest in the work of The Roots Foundation. The work of the foundation is to help the public education system shift into a state of efficacy and relevance. This is done by empowering and valuing teachers to lead their students – our children – in real world project based learning. 

Our Mission

Food has the power to dissolve barriers between people. 

Food has the power to heal our relationship with the earth. 

Roots exists to be a vessel for these necessary changes. 

We’re also here to make the best hummus you’ve ever tasted.

As the business evolved, the wholesale B2B channels of revenue proved to be the highest and best use of resources. That focus has allowed Roots to grow into the most potent brand of artisan dips and spreads in the Southeast, remain 100% independently owned, and build a state of the art 27,000 sq. ft. production facility where we can produce 3,000 pounds of hummus and dips per hour, with capacity to quadruple that volume with very little infrastructure investment.

Roots a living wage certified company

Roots is a product of its employees and Asheville, and it is deeply tied to both.

The Company is a Living Wage-Certified employer, striving to accelerate opportunity and equity for our employees


Roots Purpose

A Percentage of the company’s profits helps fund the Roots Foundation, a 501 (c)(3) non profit that partners with Asheville City schools to increase students’ access to out door gardens and project-based learnings. This effort is a part of Root’s vision to help create a better, healthier, world. As Roots sees it, when it comes to bringing people together there’s no better place to start with education and food, the roots of our society 

"Anything can be tough trough food"

Matt Parris CEO / Founder

a place for educators to connect, collaborate and inspire each other, while savoring fresh farm to table food

We envision a school system where teachers, students, families and community
members come together to create learning experiences that engage all aspects of a child's education trough food.

Teachers are our heroes that rarely get the appreciation they deserve.
At the Roots Cafe, we see things differently.
Monday to Friday from 3:30 - 6:00pm, Teachers are invited to socialize and be inspired by their peers.
The drinks and fresh local snacks are on us.


How it all started

How these gentlemen took their passion for food and planet Earth and turned it into something that can really make a difference.

The People Behind The Hummus

Our team is what makes Roots Hummus so special. Get to know us!

Learn More About Our New Facility

Thanks to you, we are making more hummus than ever! Check out the new spot.

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