Roots is a product of its employees and Asheville, and it is deeply tied to both. The company is a Living Wage-certified employer, and a percentage of the company’s profits help fund the Roots Foundation, a 501(c)(3) nonprofit that partners with Asheville City Schools to increase students’ access to outdoor gardens and project-based learning. This effort is a part of Roots’s vision to help create a better, healthier, world. As Roots sees it, when it comes to bringing people together there’s no better place to start than with education and food, the roots of our society.