roots hummus owner

Michael Porterfield

Chief Executive Officer

What is your favorite flavor?
Oil-Free Roasted Red Bell Pepper

Tell us a little about yourself? Why do you love what you do?
What motivates me is making a positive impact on those around me and ultimately the world I live in and the one my children are growing up in. Providing people with pure, clean, delicious food is one of the greatest ways to make help spread that positivity. I love art, the outdoors, live music and exercise and am very fortunate to live in a city (Asheville, NC) that has easy access to all of those things.

What was the best or first concert you’ve ever been to?
This is a difficult one since there are so many that have been amazing. It would probably come down to Pink Floyd 1994 in Birmingham, AL and Griz New Years Eve in Asheville, NC 2017/18. Both were epic in their own way.

If you were stranded on an island, what 3 items would you bring with you?
Flint, a knife and a wool blanket.

If you could be any animal, what would you be and why?
Probably a dolphin. I’d love to explore the oceans and have fun doing it with a bunch of my friends. 🙂

What is something cool or crazy you have done?
I’ve done a lot of crazy (some cool) things in my life but one of the most profound was following the Grateful Dead around the country in the early 90’s.

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